Law office is constantly searching for brand-new customers. If you’re a lawyer practicing household law, you might grow your customer list by sending easy pamphlets noting your services or by networking at gatherings.
If you want to land rewarding agreements with business– offering business counsel, outsourced services, working out agreements, and dealing with work problems, you’ll need to compose a more thorough proposition discussing exactly what your company can do.
You are most likely accustomed to composing legal briefs or agreements, not business propositions to market your services. Composing a business proposition is not the “difficult sell” you are most likely picturing. That’s because a great proposition ought to never ever be everything about you. Rather, it’s about your customers, about exactly what they want and needs. A first action is to put yourself in the position of the executives at the company you want to work with and keep in mind these are your proposition readers.
There is a guaranteed order to a great proposition. It begins with an intro, then relocates to an area that explains the customer’s needs and requirements, advances into a description of the services you will supply to satisfy those needs and requirements, then lastly, describes why you are the most reliable company to supply those services.
Let’s overcome those areas in order. Start with a Cover Letter describing who you are and why you’re sending this proposition today, and offering all your contact info. A Cover Letter must likewise consist of a “call to action,” which is a declaration of exactly what you would like the proposition reader to do next– come in for a conference, sign an agreement, go to your website, etc.
You need a Title Page for your proposition, something like “Legal Services Proposed by JPK Law Firm for XRQ Corporation.” Next, if you wind up with a long or complicated proposition, you might wish to return and place an Executive Summary (a page with the most crucial points you wish to make) and a Table of Contents here after you’re done composing the initial draft. Otherwise, that concludes the intro area.
The next area is the one that is most undoubtedly everything about the prospective customer. Here, you’ll explain the customer’s needs and desires and talk about any requirements or restrictions that you understand. If the customer company has experienced legal issues in the past, explain those in this area. Pages in this area will have titles like Needs Assessment, Background, History, Known Issues, Company History, Requirements, Problems, etc. Your objective in this area is to reveal that you understand the needs and objectives of your prospective customer.
The legal market creates massive quantities of documents (both paper and digital) which oftentimes has laws and policies that should be dealt with. A legal services proposition might likewise have to detail Records Management problems and services.
After you’ve explained the issue (the need for legal services, or possibly the must change legal provider), you will explain your option to that issue in the next area. Here you will offer information about the Services Offered by your company, maybe information about your Personnel who will supply those services, and a Cost Summary about what does it cost? those services will cost. Make sure to consist of all the subject pages you need to completely describe exactly what you propose to do for your customer.
In the last area, it’s time to talk about why you are the finest legal company to offer the services you have explained. Here you need to consist of pages that explain your Company History or Personnel, your Training or Credentials, other Clients Served, any Awards or Achievements you have made, and any Testimonials that you have gathered from pleased customers. Your objective in this area is to persuade the reader that you can be depended on satisfying all the guarantees you made in the previous area.